redefining sleep
BRAND SHIFT + EXPERIENTIAL
How can Casper go from just another “mattress-in-a-box” company to America’s most loved sleep company?
01 — culture
AMERICA’S MENTALITY TOWARD SLEEP IS TOTALLY OUTDATED.
other countries have different approaches. historically a different approach.
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Other Countries Have Adapted
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A Historic Alternative: Bi-Modal Sleep
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02 — category
MATTRESS COMPANIES HAVEN’T…
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03 — consumer
NO ONE HAS A SLEEP SCHEDULE ANYMORE.
X% of Americans report falling asleep somewhere other than their bed at least once a week.
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04 — opportunity
CHAMPION GOOD SLEEP — NO MATTER THE TIME OR PLACE.
We are on the cusp of a huge shift around sleep. We’re starting to see CEO’s ______ and offices _________. Casper needs not only capitalize on this cultural shift, they need to start leading it.
Sleeping At Work ≠ Taboo
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05 — right to win
DISRUPTIVE THINKING RUNS IN CASPER’S DNA.
Casper completely disrupted the mattress industry with it’s direct-to-consumer model, effectively changing the way millions of American’s buy a mattress. If they can do that, why can’t they lead the cultural shift around our approach toward and expectations for sleep?
06 — strategy
MAKING GOOD SLEEP POSSIBLE — ANYTIME, ANYWHERE.
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